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MaxWell Realty
Accelerator Program

Darrell Cain is director of training for MaxWell Realty. Darrell has been active in real estate since 1979, having worked for various real estate companies as a manager, trainer and agent. Darrell delivers a series of higher learning products for MaxWell, including the MaxWell in-depth ‘Acclerator’ training program designed for new Calgary and area Realtors. Classes are held at the MaxWell Canyon Creek office. The program consists of 12 modules conducted over 52 hours. The 12 modules consist of:




#1 Basics of Business
  • Qualities of a successful Realtor.
  • Keys to good listening.
  • Common fears.
  • Becoming a questioning expert.
  • Mobile office kit.
  • Listing/sales kits.
  • Personal/business planning budget.
  • Resources.
#2 Goal Setting
  • Importance of goals.
  • Rules for goal setting.
  • Steps in goal setting.
  • Plan of action.
  • Tracking your progress.
#3 Time Management
  • Ideas to maximize your time.
  • Seller time management.
  • Buyer time management.
  • Other tips.
#4 Prospecting
  • Sources of generating business.
  • Why Agents don't prospect.
  • Rejection.
  • FSBO prospecting.
  • Role playing
  • Geo farming.
  • The Internet.
#5 Listing Process
  • Measuring Guideline.
  • Measure and inspect (field trip).
  • Prelisting Binder.
#6 Listing Process
  • Preparing the CMA.
  • Common Adjustment Values.
  • Putting it all together.
#7 Listing Process
  • Qualifying.
  • Contacting.
  • Presentation
#8 Listing Process
  • Closing.
  • Objection handling.
  • Using Presentation Manual.
#9 Listing Process
  • Effective Open Houses.
  • Handling Ad & Sign Calls.
#10 Home Buyer Process
  • Introduction.
  • Qualifying.
  • Interview.
  • Obtaining loyalty.
  • Using Home Buyers Profile.
  • Role Playing.
#11 Home Buyer Process
  • Showing homes.
  • Buying signals.
  • Objection handling.
  • Closing.
#12 Home Buyer Process
  • Presentation of offer.
  • Negotiating Skills.
  • Working with different personalities.
  • Writing the offer.
  • Terms/conditions.
  • Role playing.
  • Follow Up
For more information about MaxWell’s ‘best of industry’ training, contact Darrell Cain by telephone 850-5386.
Calgary Real Estate | Real Estate Marketing by Internet Brokers Group